On September 14, the annual members’ event of Health Technology Cluster iVita took place, attracting a particularly large number of participants. Newly joined members also attended the conference.
During the annual meeting, the main focus was on presenting new opportunities for cluster members, so the first part of the event was dedicated entirely to these topics.
Gytis Junevičius, representative of the Lithuanian Innovation Centre (LIC), presented digitalisation opportunities for companies, EDIH services, and open calls for funding measures.
Health Technology Cluster iVita consultant Daiva Ulkienė discussed the challenges of medical device and in vitro diagnostic device certification and presented the NoBoCap (Notified Body Increased Capacity) project, currently implemented by the cluster together with partners from Romania, Belgium, Ireland, and Greece. The project aims to increase the capacity of Notified Bodies and contribute to a faster certification process for medical devices and in vitro diagnostic devices across Europe.
During the meeting, cluster manager Diana Vertelkienė reviewed iVita’s strategic areas, including the promotion of R&D&I activities, community development, and competence building for the cluster and its members. She also introduced new members and discussed the cluster’s key operational objectives and their implementation.
In the second part of the event, Eglė Vaičiukynaitė, a neuromarketing specialist from KTU EVF, presented the fundamentals of neuromarketing and generative artificial intelligence, the variety of specific tools and platforms, and their practical applications in business. Participants also had the opportunity to see mobile eye-tracking technology in action and learn about its potential business applications.
The members’ meeting of Health Technology Cluster iVita is organized annually to review achievements and agree on future goals.
