Blue and green have been preserved from the previous logo, while grey is a new colour added to the updated visual identity. All these colours are harmonious, and their combination creates a sense of order, trust, and reliability.
Colour symbolism
Blue is associated with professionalism and encourages trust and a sense of security. It creates an impression of stability and calmness. It is the colour of goal-oriented, confident people who have and defend their own opinions. Blue also has a positive effect on the nervous system.
Green symbolizes a healthy lifestyle, a harmonious world, ecology, and vibrant calmness. This colour has a relaxing and refreshing effect, inspires confidence, and is associated with health.
Grey is associated with friendliness, calmness, stability, realism, and common sense.
With the new logo, we aim to be recognizable, memorable, and distinctive.
